We believe that luxury is a way of life, and every day is an occasion for diamonds. Your diamonds reflect who you are—unique, radiant in any light, and ethically sourced for peace of mind. That’s exactly what we offer. Whether it’s a last-minute getaway with friends, a pivotal business meeting, or leaving your daughter with a timeless keepsake, we provide the perfect piece for every moment.
Each diamond is unique, just like every person who wears it. A diamond’s light reflects the individuality of its owner, capturing their essence in every facet. When you wear a diamond, you’re wearing more than a jewel—you’re showcasing your inner strength, grace, and story
You don’t write your story on special occasions.
Neither do you save your grit and dreams for them.
You do it every damn day.
We carried a dream in our heart to build a brand to support the incredible and rich indie jewelry heritage. For too long the diamond market has been out of reach of the common people and has been seen as an unaffordable luxury. As jewelry enthusiasts ourselves, we wanted to break this barrier and make diamonds available to everyone. With this new real diamond, we wanted to empower and celebrate each and every woman who chooses to shine every day.
-Vanshika & Akhil, Founders
Vanshika & Akhil are teen sweethearts who grew up in Chhattisgarh and belong to business families. Vanshika always had a soft corner for fashion so she chose to complete her post graduation in fashion from NIFT, Delhi and went along to work for different companies like Tommy Hilfiger & Amorepacific. Akhil completed his majors in business studies from Jindal Global University, Sonipat and went along to join his 25+ year old family business of jewelry manufacturing and retailing.
In 2023, they got married to each other and decided to start their own venture and break barriers in the jewelry industry. Akhil’s vast expertise in the jewelry industry & Vanshika’s business acumen led to the creation of Masaara.
Masaara means ‘magical woman’ in African, in a true sense all women are magical. We are here to serve each one of them with the best jewelry that matches their unique style and aesthetic. We wish to provide diamonds at an afforadable price so that each woman can shine and celebrate themselves.
Today, Masaara offers exquisite quality made-to-order jewelry with only
the best human-created diamonds in the world. We’re proudly a Made in India
brand, based in Raipur & Surat where we design, manufacture and directly sell our products.